Testimonial
Synopsis
The aim of the project was to create a new Computer Based Training(CBT) cd-rom. This cd-rom was developed to instruct industry professionals worldwide on how to order products and services on the new Maersk Sealand website. The CD ROM would also showcase Maersk Sealand's products and services. This was to coincide with the release of Maersk Sealand's 2004 newly designed international e-commerce website.
brief
- > follow strict style guides in accordance with the Maersk Sealand branding
- > able to be used by people with little computer know-how
- > cater for an English & a German audience
- > be able to add extra languages with ease
- > have an easy to use use menu structure/navigation system
- > develop suitable text scripts & professional voiceovers for the tutorials
- > carry extra features such as corporate videos, 3d virtual tours & screensavers
- > deliver on a strict timeline for the release of new e-commerce website
solution
To determine a clear approach to the project, extensive research was undertaken. The study included industry based analysis aimed at understanding the practices of the international shipping industry.
When demonz media presented the original concept with the layout and navigation structures, it was accepted by Maersk Sealand immediately. It gave users a clear navigation structure and the visual aesthetics of the design were exactly inline with the Maersk Sealand corporate branding.
The main feature of the cd-rom is the computer based training tutorials. Demonz media developed 12 tutorials for the e-business section of the new website, with introductory tutorials for both the website and the cd-rom. They are all fully animated tutorials that simulate the whole e-business process from start to finish. Handy Text summaries of the process is shown throughout the tutorials, with a professional voiceover explaining the procedures to be followed in greater detail.
The entire cd-rom, including its tutorials can be accessed in either English or German and users can switch between languages on the fly at anytime. Development also entered into areas such as style guide evaluation & implementation , advanced lingo coding techniques and copywriting.
The amazing potential of "doing business online" would soon be realised. The main aim of this project was to maximise the return on the IT Investment for the new Maersk Sealand website and cd-rom. Maersk Sealand was very open in saying that demonz media had exceeded all their expectations with the project.