BOC World of Welding

• Clean, brand-based user interface
• Immersive, interactive website to influence purchasing decisions
• Flash banners
• Interactive 3D display for Smootharc Advance
• Online dealer locator
• Attractive and sleek graphic design
• Drupal-based CMS (Content Management System) for easy update of content
• Newsletter software for late use in marketing campaigns
• Corporate presentation for the completed project

With the objective to raise the profile of their new welding range, BOC approached Demonz Media to construct a  user-interface to provide relevant information to their customers and facilitate online customer service. Furthermore, a Content Management System was required so that additions and updates could be completed in-house.

Demonz Media brought a sleek and strong new image to the BOC brand and developed an attractive, intuitive user interface, incomparably superior to online competitors. Logical, text-based navigation and clear subcategorisation allowed BOC to achieve their goals of closer and clearer communication with their clients. Particular features of interest included a 3D virtual showroom, allowing users to see the product in 360 degrees, online warranty activation through a secure connection, and dealer locator.

The Content Management system combined with tools for site performance measurement allowed BOC Gas to take the work into their own hands and manage its maintenance internally. News and Events updates were thus able to be updated frequently by BOC staff.

Demonz also completed a snappy corporate presentation that demonstrated the strengths and benefits of the completed project.