SEM (Search Engine Marketing)

Search Engine Marketing / SEM is also known as Google AdWords, Paid Search or Pay per Click / PPC advertisting. SEM refers to Google's paid search results, commonly seen as 'Sponsored Listings' on the right hand side of the Search Engine Results Pages / SERPS. These paid placements are ranked according to the highest paying advertiser. Search Engine Marketing is a direct, effective way to target potential customers and drive traffic to your website. SEM platforms like Google AdWords work by bidding on keyword terms, which trigger a specific ad when searched in Google. Advertisers are only charged when a particular ad is clicked (known as a Click Through).

Competition for keywords is fierce with advertisers attempting to outbid each other for placement at the top of the Sponsored Listings. Demonz have developed keyword research and SEM techniques which allow SME's to compete with large conglomerates and media buyers in the AdWords space. Often the big advertisers go after expensive, generic industry terms and overlook potentially lucrative industry niches. Keywords likely to attract search engine traffic may be technical terms or colloquialisms related to your business or industry. Finding that niche is all important in keeping . The point is, all of this will depend on your business, and what your competitors are doing too. Search Engine Optimisation or SEO refers to organic or unpaid search engine results and is also an essential part of driving traffic to your site via relevant keywords. To find out more about getting your website on ranking well in the search engines, get in contact with one of the Demonz team now.