SMO - Social Media Outreach
As the web and social media become increasingly mainstream, interaction between people & organisations via social media channels are becoming increasingly important. SMO (Social Media Outreach) is a new form of public relations which seeks to influence public opinion through social media.
Organisations wishing to harness the power of the web through social media should seriously consider factoring SMO (Social Media Outreach or Social Media Optimisation) into their online presence.
Social Media websites like Facebook and Twitter influence more an more buying decisions every day. A social media campaign is an integral part of any online marketing strategy, and is being described as a "recession proof marketing" method.
SMO comes in many forms. For example it could be creating professionally written reviews which highlight the best features of a product or service, sponsoring a free online service or event or opening a conversation with an online audience about an important issue. While advertising pushes a particular message, SMO seeks to involve people as part of that message and will extend your brand as part of the online community.
But be warned - many business giants have tried and failed SMO campaigns. Get it right the first time by talking to us first.
Examples: Zing PR
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SMO case study
case studies
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