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Case Studies
Check out our featured case studies, including project details, testimonials, screen shots and videos for clients such as KORA, BOC, My Ears, and Laing+Simmons.SMO (Social Media Outreach)
The most productive, fruitful arena of digital. If online marketing is your aim, you have to look at Social Media.
No more conjecture, no speculation- social media is now the mainstream. The online grape-vine, where word or mouth, the most powerful and persuasive marketing method, is flourishing. Facebook, Twitter, LinkedIn and more are powerful tools that are already working for the more forward-looking in marketing practice.
The interaction between people & organisations via social media channels is becoming increasingly important. SMO (Social Media Outreach) is a new form of public relations which seeks to influence public opinion through social media. Organisations wishing to harness the power of the web through social media should seriously consider factoring SMO (Social Media Outreach or Social Media Optimisation) into their online presence.
The decision to purchase, the loyalty the a brand, the sharing of reviews and dialogue with customers are all very accessible from these social media platforms.
SMO comes in many forms. For example it could be creating professionally written reviews which highlight the best features of a product or service, sponsoring a free online service or event or opening a conversation with an online audience about an important issue. While advertising pushes a particular message, SMO seeks to involve people as part of that message and will extend your brand as part of the online community.
But be warned - many business giants have tried and failed SMO campaigns. Get it right the first time by talking to us.
