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Case Studies
Check out our featured case studies, including project details, testimonials, screen shots and videos for clients such as KORA, BOC, My Ears, and Laing+Simmons.Data & Analytics
Analytics and data mining form an important part of ensuring the ongoing effectiveness of a website.
A website is like a building full of invisible people. You can go through the door, have a look around, write your name in the guestbook. But you cannot see anyone else there with you. You do not know what they are doing. You don’t even know how they got in the building! In the same way, you can visit your company website, scroll through text and visit individual pages, but you have no indication of the site’s popularity, how they are using it, or how they found you.
But that’s the information you need to make your site successful. Strengths and weaknesses can only be revealed once you get a hold on such figures. This is why metric tools, data mining, and analytics are so important. Through the installation of unobtrusive programs running in the background, such as Google Analytics and BuzzNumbers, we can provide comprehensive overviews and detailed results on your web and social media efforts.
These are the equivalents of market research. Using analytics, you can make sure that your site continues to be effective in meeting your business goals. We are happy to manage analytics for you, or provide you with the training necessary to monitor them on your own. Talk to us now about the metric systems we can provide.
