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Case Studies
Check out our featured case studies, including project details, testimonials, screen shots and videos for clients such as KORA, BOC, My Ears, and Laing+Simmons.Persona Development
Personas are a framework for defining target audiences for the purposes of effective and compelling design.
Not everyone is going to interact with you on the web in exactly the same way. Depending on a number of factors- gender, personal interests, attitudes to money and spending, a person will react to your online presence in different ways. As a company, a one-size-fits-all approach to digital design might not always be the most effective. A strategy that aims to target different usages can maximise profit and optimise conversion into sales.
Persona development is about getting into the head of the people who use your site and respond to your branding. The first step is identifying key groups, distinct within your target audience, using market research techniques and latest in web analytics. From here true persona development begins.
Personas are ‘archetypal’ users, that represent consistent patterns of behaviour when it comes to your website, you online presence. The user experience can then be streamlined to cater to each group that has value to you. How visible you make these personas is up to you and your business strategy.
In this way, users with different priorities can still be coaxed into behaving the way you want them to. If you’re ready to take advantage of this truly fruitful service, get in contact with Demonz now.
